Wizarding World
Lockup & Tentpole Logos | 2019
A cinematic history that spans almost two decades means the world of Harry Potter™ and Fantastic Beasts™ is rich with lore that resonates deeply with its enormous and fiercely engaged following.
To mark the milestone of the 8th anniversary of the 8th film's release,
Warner Bros needed a succinct lockup to celebrate.
“Wind back the clock and enjoy the magic again from the beginning.
Two turns of your Time Turner should do it.”
Hermione’s Time Turner lent itself perfectly as a device to invite fans to rediscover what made them fall in love with the franchise in the first place.
Keeping in the spirit of celebration, tasked with bringing some of the magic of the Wizarding World™ to moments in the Muggle calendar, tentpole logos were created to mark Halloween & April Fool's as a time of year to revisit some of the most beloved aspects of the franchise.
These new assets contribute towards keeping this ever-loved franchise present in fans' lives; a magical world whose appeal now spans generations.